From dazzling red carpets to viral livestreams, China’s showbiz scene has been transformed by a new wave of influencers and content creators. These digital dynamos blend acting, fashion, music, and social media magic to dominate both traditional and online platforms. Whether it's through Weibo, Douyin, or international stages, these top 10 Chinese stars (2023–2025) are rewriting the rules of fame.
Get ready to meet the faces who are dangerous in talent, romantic in charm, and unstoppable in influence.
1. Austin Li Jiaqi – The Lipstick King Who Rules Beyond Beauty
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Platform: Douyin, Weibo, Taobao Live
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Profession: Beauty Influencer, TV Host
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Why He’s On Top (2023–2025):
Li Jiaqi has transcended the beauty space to become a cultural icon. In 2024, he launched a lifestyle show and starred in cameo roles in fashion dramas, proving he's not just a seller—he's a celebrity. His presence in charity livestreams and appearances at Paris Fashion Week made headlines across Asia.
2. XIN Liu – The Edgy Star-Turned-Content Queen
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Platform: Weibo, Douyin, Bilibili
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Profession: Singer, Dancer, Vlogger
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Why She’s On Top:
Since her Youth With You win, Liu Xiening (a.k.a. XIN Liu) has used her androgynous style, powerful dance videos, and raw storytelling vlogs to captivate millions. In 2024, she launched a docuseries on idol pressure vs. personal growth, gaining critical acclaim.
3. Li Ziqi – The Silent Queen of Aesthetic Storytelling
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Platform: YouTube, Bilibili, Weibo
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Profession: Content Creator, Cultural Ambassador
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Why She’s Still Iconic:
After a long hiatus, Li Ziqi returned in 2023 with high-budget cultural mini-films that combined cooking, rural artistry, and traditional fashion. Her global fanbase celebrated the comeback, hailing her as China’s answer to Studio Ghibli.
4. Zhang Yifan – From Idol to Content Star
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Platform: Douyin, Weibo, iQIYI
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Profession: Dancer, Actress, Influencer
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Why She Shines:
Her gentle visuals hide a sharp, creative mind. Yifan balances a budding acting career with artistic reels and short films, often mixing ballet with modern visual effects. She's become a face of Gucci China and a guest mentor on idol shows.
5. Crazy Xiaoyangge – The Comedy King of Douyin
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Platform: Douyin, Kuaishou
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Profession: Comedian, Content Creator
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Why He’s a Must-Follow:
With over 100 million Douyin followers, Xiaoyangge exploded with skit-style sitcoms that mock everyday life in China. In 2024, he co-produced a comedy movie that topped iQIYI’s charts. His natural charisma, comedic timing, and relatability make him China’s Mr. Beast-meets-Kevin Hart.
6. Shan Yichun – Singer and Soulful Vlogger
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Platform: Weibo, Douyin, NetEase Cloud Music
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Profession: Singer, Influencer
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Why She’s Different:
After winning The Voice of China, Shan Yichun didn’t go the flashy route. Instead, her intimate live sessions, songwriting videos, and mental health discussions made her a beloved Gen Z voice. She’s both romantic and real.
7. Zhou Keyu – The Boyfriend of the Internet
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Platform: Weibo, Douyin, iQIYI
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Profession: Singer, Model, Actor, Influencer
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Why Girls (and Brands) Love Him:
With a mysterious aura and gentle masculinity, Zhou Keyu went viral in 2023 for his interactive Q&A livestreams. He blends K-pop finesse with Chinese elegance, making him a must-watch on both variety shows and fashion runways.
8. Miss Lin – From Reality TV to Digital Stardom
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Platform: Douyin, Weibo, RED (Xiaohongshu)
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Profession: Fashion Blogger, Model, Entrepreneur
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Why She’s a Powerhouse:
A former Youth With You contestant, Miss Lin transformed herself into a fashion and lifestyle mogul. She launched her own fashion label in 2024 and became a Gen Z role model for self-made success.
9. Ba Zhahei – The Wildcard of Chinese Internet Culture
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Platform: Bilibili, Douyin
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Profession: Satirical Animator, Voice Artist
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Why He’s Unforgettable:
His quirky, sometimes chaotic animations satirize everything from dating culture to government policies (in clever ways). Ba Zhahei is part creator, part philosopher, part rebel—and Gen Z can’t get enough.
10. Xiaohongshu Creators – The Next Wave of Intimate Influencers
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Platform: Xiaohongshu (RED)
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Profession: Beauty Vloggers, Micro-Influencers, Aesthetic Gurus
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Why They Matter:
The real stars of 2023–2025? Micro-creators on Xiaohongshu. These influencers aren’t celebrities—they’re your stylish neighbor or poetic traveler who shares skincare tips, aesthetic life updates, and honest mental health posts. Names like @Tangtang in Shanghai, @Guoguo’s Life Notes, and @Luna’s Soft Wardrobe are blowing up for being real, raw, and beautifully curated.
🧨 Final Thoughts: A New Era of Digital Fame
From romantic idols to dangerous comedians, China’s showbiz content creators between 2023 and 2025 aren’t just performers—they’re entrepreneurs, storytellers, and cultural revolutionaries. Whether you're watching a cinematic vlog in the countryside or laughing at a 15-second comedy sketch, these influencers are shaping modern Chinese entertainment like never before.
If you’re not following them yet—what are you waiting for?
📌 What’s Your Favorite Chinese Influencer Right Now?
Tell us in the comments—and don’t forget to follow 🌟 Stars of Asia for the latest on Asian pop culture’s brightest icons!
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